LIFT offers free use of ‘I protect you; you protect me’ messaging


Tokyo-based studio, LIFT Aero Design, has created a collection of aviation-themed graphics to help airlines rebuild confidence in air travel by communicating the benefits of wearing face masks in the cabin for both wearer and fellow travellers.

The collection, named ‘I protect you; you protect me’, combines mask shapes with aircraft icons, or text with aircraft, to help communicate the mutual benefits of wearing a mask.

“We were inspired by mask awareness campaigns in several countries, and would like to help the aviation world get the message out,” said Daniel Baron, LIFT’s managing director. “The reality is that airlines need to fill aircraft in order to survive and thrive again. A small behavioural change like wearing a mask can protect everyone on board. It enhances the perception of the cabin, and by extension flying in general. Anything airlines can do to reduce angst is helpful to all of us”.

Design partner Aaron Yong added, “In addition to helping to foster more mindful and considerate travelling practices, the clear, friendly graphics are designed to remind travellers of the joy of flying in a time of heightened anxiety.”

The graphics have been designed for easy application on mask packaging, websites, mobile apps, boarding passes, IFE screens, advertising, placards on partitions or seats, etc. The collection includes a range of styles, from conservative to whimsical.

The elements can be used free of charge by any airline or aviation supplier. Once received by an organisation involved in aviation, LIFT grants the right to use the data.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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