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Episode 6: Paul Wylde on branding, design, and all things interiors

Saul WordsworthBy Saul WordsworthAugust 7, 20251 Min Read
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Paul Wylde has enjoyed a wide-ranging and influential design career, developing brand, product and service innovations for big names such as Hawaiian Airlines, Air Canada, British Airways, jetBlue, Imagination, Teague, Interbrand, Frogdesign, Hilton Worldwide, JSX and BMW Group.
Now enjoying his role as head of the paulwylde studio in California, Paul shares some key moments and influences over the years such as those BA tailfin designs, the magic of Concorde, Bauhaus design, ‘painting music’, Club World, and how an article in Aircraft Interiors International magazine changed his life.
He also discusses contemporary issues such as cabin class ‘dis-positioning’, the importance of creating a strong brand identity, and a few entertaining tales from the world of design consultancy.

Interview conducted by Matthew Nicholls, vice president of marketing at Perrone.

Listen above or wherever you get your podcasts, including:

The views, information, and/or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of Aircraft Interiors International or its staff.

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Previous ArticleReimagining the inflight experience for 19-hour flights
Saul Wordsworth

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