Browsing: riyadh air

A female playing the violin in front of an airplane

How can an airline express its brand through music? Sonic branding is the first guest experience touchpoint to be revealed ahead of Riyadh Air’s first flight in 2025. Enjoy the ‘Sound of a New Era’, composed and orchestrated at London’s Abbey Road Studios, by Saudi and international musicians

Last week’s APEX/IFSA Global Expo in Long Beach, California has been hailed a “record breaking” success. According to APEX (the Airline Passenger Experience Association, nearly 3,000 airline industry decision-makers, including representatives from 90 airlines, attended the event to see innovations, discussions, awards winners and more

Many are eagerly awaiting the upcoming reveal of Riyadh Air’s three-class Boeing 787-9 cabins, which promise very high standards of comfort and luxury in business class and premium economy. And the anticipation can only grow, following the reveal of the airline’s proposed crew uniforms during Haute Couture Week in Paris