ANA’s Omotenashi experience


Omotenashi is a concept deeply rooted in Japanese culture, which refers to an unspoken level of service and gratitude. ANA strives to adopt this principle on every flight, and is keen for more flyers to experience it. The airline teamed up with DJ and producer Steve Aoki to create this video that they hope will tempt more US tourists to visit Japan – on ANA aircraft, of course


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