Omotenashi is a concept deeply rooted in Japanese culture, which refers to an unspoken level of service and gratitude. ANA strives to adopt this principle on every flight, and is keen for more flyers to experience it. The airline teamed up with DJ and producer Steve Aoki to create this video that they hope will tempt more US tourists to visit Japan – on ANA aircraft, of course
Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.