Omotenashi is a concept deeply rooted in Japanese culture, which refers to an unspoken level of service and gratitude. ANA strives to adopt this principle on every flight, and is keen for more flyers to experience it. The airline teamed up with DJ and producer Steve Aoki to create this video that they hope will tempt more US tourists to visit Japan – on ANA aircraft, of course
ANA’s Omotenashi experience
By Adam Gavine
Adam Gavine
Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards
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