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    March 6, 2025

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Boeing helps dreams and branding fantasies come true

Adam GavineBy Adam GavineAugust 29, 20191 Min Read
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Boeing’s 787 Dreamliner team is putting the largest full-body decal ever tested on a composite aircraft through certification. If successful, the technology will give airlines new opportunities to promote their brand on the aircraft type through the creative use of photographs, complex multicolour graphics, logos, and various specific finishes – all with the same durability as paint.

The livery, titled ‘Dreams Take Flight’, is also special because it promotes the Employees Community Fund of Boeing (ECF), which since 1948 has seen Boeing employees and retirees fund approximately US$1 billion to local communities across the USA.

While the decal was being applied, a few employees involved with ECF got a first look at the special pink and purple livery, and shared their personal connections to the ECF. Enjoy their first-look reactions…

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Adam Gavine
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Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

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