Boeing helps dreams and branding fantasies come true

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Boeing’s 787 Dreamliner team is putting the largest full-body decal ever tested on a composite aircraft through certification. If successful, the technology will give airlines new opportunities to promote their brand on the aircraft type through the creative use of photographs, complex multicolour graphics, logos, and various specific finishes – all with the same durability as paint.

The livery, titled ‘Dreams Take Flight’, is also special because it promotes the Employees Community Fund of Boeing (ECF), which since 1948 has seen Boeing employees and retirees fund approximately US$1 billion to local communities across the USA.

While the decal was being applied, a few employees involved with ECF got a first look at the special pink and purple livery, and shared their personal connections to the ECF. Enjoy their first-look reactions…

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About Author

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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