Fans of Austrian Airlines’ style can enjoy a little of the airline’s experience at a new pop-up shop in Vienna’s city centre. After the successful relaunch of its online store in autumn 2019, the Austrian flag carrier is now selling its red-white-red branded goods in cooperation with “strictly Herrmann” at Taborstraße 5, 1020 Vienna.
“Since Vienna International Airport unfortunately lacks passengers due to corona, we decided at short notice to land in downtown Vienna”, explained Amir Aghamiri, brand manager at Austrian Airlines. “We want to keep the pop-up store open at least until the Christmas business.”
While there is strong online demand for the airline’s Puma sneakers (€54.95) and model aircraft (from €31.95), the airline expects that face masks (€14.90) and the Badeente duck €6.95) will be bestsellers in the city centre store.
The airline owes the development of the well-known rubber duck to its frequent flyers. The so-called “HONs” (HON Circle Members, from 600,000 flight miles) collected rubber ducks on their worldwide travels and deposited them in a row at their own HON access point at Vienna Airport. They later said that they would like to buy an Austrian Airlines duck.
