Austrian Airlines and Lufthansa trial inflight retail service

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Austrian Airlines and Lufthansa are testing the new in-flight shopping platform for passengers. For Austrian Airlines flyers, via FlyNet, the internet portal on board the airline’s Airbus fleet, guests have free access to the SKYdeals shopping platform on board flights within Europe. With one click on their personal mobile device connected to the online marketplace, information such as destination and flight route is transmitted to SKYdeals, and the so-called “shoppertainment” can begin.

Passengers will find a selection of products related to their respective destination or route on the inflight shopping platform, with two categories. The first, named Fly Over, offers exclusive discounts on products typical of the country they are flying over – Swiss chocolate, for example. The second category is Quick Sales/Private Sales, which gives passengers access to exclusive fashion, beauty and accessories offers. 

Ordering and payment is contactless, made online directly via the SKYdeals platform. The purchase is then delivered by post to the customer’s preferred address. At the start of the test phase, passengers will receive a FlyNet Mail&Surf voucher after the sale is completed.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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