HNA’s Dream Feather cabin concept

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The seat fabrics in every class feature a linear ribbon motif running horizontally across the seats. This motif, combined with a 3D weave helps create a feeling of greater depth and comfort. Metallic yarns running throughout the fabric catch the light and sparkle under cabin lighting, adding a sense of quality and luxury to the interiors

PriestmanGoode has designed a wide range of service items for HNA, including sleepwear and meal items. All items use the Dream Feather concept as their starting point

Every element of HNA’s brand vision has been considered, from developing the logo, brand font and the new HNA brandmark design, to creating patterns translating the Dream Feather concept for application on graphic items, as well as developing iconography for onboard the aircraft and ground services. The brand panel in business class features an abstracted feather shape with the new HNA logo at its center

The HNA brandmark is applied to a wide range of touchpoints, including ground services, graphic items including tickets and luggage tags, meal items, menus, wayfinding and IFE interfaces

The HNA team worked closely with PriestmanGoode’s CMF department to design patterns and select colorways for each class and define guidelines for use on product and service items

The HNA patterns all take the Dream Feather concept as their starting point, using abstracted feather shapes to create distinct patterns that form a single design family and create a unified brand vision

Bespoke service items include created for HNA include ergonomically designed glassware

PriestmanGoode’s branding department has worked on every element of the HNA brand vision, from developing the logo, brand font and the new brandmark design

Premium economy features a spectrum of cool grey tones

Bold reds lift the economy class cabin scheme

Many passengers will take a little of the HNA experience home with them, such as the specially designed slippers and pyjamas

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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