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LATAM’s new Premium Comfort seat

Web TeamBy 1 Min Read
LATAM is keeping details quiet for now, but has said that the new Premium Comfort cabin is due to launch in 2027 across the airline’s long-haul Boeing 787 fleet
The new LATAM Premium Comfort cabin is designed to reflect a design narrative that celebrates South America ‘as a land of plenty, rich in culture, colour and topography’. Every detail is being carefully considered, from the form of the seat to the materials and finishes used
Maria Kafel-Bentkowska, associate director of CMF at PriestmanGoode said of the project: “This new premium economy seat is inspired by the narrative developed by PriestmanGoode for the next generation of LATAM’s onboard products, celebrating the richness of South America. The colour palette, drawn from the region’s natural mineral hues and forms that echo the sand dunes and mountainous landscapes, creates a deeply rooted and immersive aesthetic. All of this is underpinned by both LATAM’s and PriestmanGoode’s commitment to selecting and designing with the most environmentally responsible materials available”
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