ATR opens Customer Experience Studio in Toulouse


Regional aircraft manufacturer, ATR, has inaugurated a Customer Experience Studio at its headquarters in Toulouse, France. The studio is equipped with seven cameras, a high-performance sound system, touchscreens and virtual reality devices, which can be used to create interactive digital experiences. These experiences are intended to bring together ATR and its customers, both remotely and in person, for a fully customisable ‘touch and feel tour’ of its products and services.

Stefano Bortoli, CEO of ATR, explained the investment, “The Covid-19 pandemic has deeply transformed our lives; however it also acted as a catalyst in the transition towards new innovative ways of connecting to our customers and stakeholders. This Customer Experience Studio will bring the world to ATR, no matter where they are, offering a premium and customisable experience. With this digital-first approach it will show, not tell, how ATR plays a leading role in regional aviation, at the forefront of sustainability, innovation and comfort. It is a significant investment to support our long-term vision, in line with our policy of continuous innovation.”

The ATR cockpit experience can also be simulated in the studio

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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