Regional aircraft manufacturer, ATR, has inaugurated a Customer Experience Studio at its headquarters in Toulouse, France. The studio is equipped with seven cameras, a high-performance sound system, touchscreens and virtual reality devices, which can be used to create interactive digital experiences. These experiences are intended to bring together ATR and its customers, both remotely and in person, for a fully customisable ‘touch and feel tour’ of its products and services.
Stefano Bortoli, CEO of ATR, explained the investment, “The Covid-19 pandemic has deeply transformed our lives; however it also acted as a catalyst in the transition towards new innovative ways of connecting to our customers and stakeholders. This Customer Experience Studio will bring the world to ATR, no matter where they are, offering a premium and customisable experience. With this digital-first approach it will show, not tell, how ATR plays a leading role in regional aviation, at the forefront of sustainability, innovation and comfort. It is a significant investment to support our long-term vision, in line with our policy of continuous innovation.”