American’s lounges next phase in strategy

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Above: New lounge meets new livery. For the story on the new American interiors CLICK HERE. To learn more about the creation of the new livery CLICK HERE. 

April 29, 2015 – As part of its passenger experience enhancement strategy, American Airlines will be renovating, redesigning and in some cases expanding its range of Admirals Club airport lounges over the next few years. Work will begin with the lounges at Phoenix Sky Harbor International and São Paulo International airports, which have now both been closed for construction.

Fernand Fernandez, vice president of global marketing at American Airlines, said, “In the future, when our customers see an Admirals Club sign anywhere in the world, they’ll know they’ll find a reliable, modern space where they can charge their devices, grab a bite to eat, get caught up on work or unplug from the world around them. Our goal is to create spaces that are more in line with how people live and spend their time today.”

The renovated clubs will still be instantly recognizable to customers, with entryways featuring the American Airlines logo on sleek, white glass. Once inside, customers will be greeted by representatives who are stationed at modern check-in podiums. The lounge areas will receive a contemporary style overhaul, with a mix of tan and gray tones and accents of rich red, along with lighting and other elements that blend in white oak wood and stainless steel. The spaces will also feature a variety of custom-made furniture pieces, from communal tables to high-backed chairs outfitted with power outlets and USB ports.

Restrooms will also be given an overhaul, with new countertops throughout, and each lounge will feature artwork that represents the destination in order to create a sense of place for passengers. The renovation process will expand some clubs, including the Phoenix Sky Harbor lounge, giving customers more space to relax and new seating options.

American Airlines will start construction on clubs in Miami, New York (JFK), Dallas/Fort Worth and Los Angeles airports this year, with clubs in Chicago, London and other key cities entering the renovation phase in the coming years. Ultimately, the makeover will reach all of American Airlines’ lounges.

The airline is also upgrading its food and refreshments at the lounges, including a healthy options such as Greek yogurt, oatmeal, hearty soups and sweet and savory snacks, with more food enhancements due in the summer.

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About Author

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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