Ava Airways goes high-tech for a personal experience


Ava Airways, a startup airline based in the Dominican Republic due to launch later this year, has entered into a partnership with Ada, an automated brand interaction company, to develop an advanced self-service concept that will scale customer support, increase revenue opportunities, and enhance the passenger experience.

The airline plans to cater for air travel demand between its hub at Santo Domingo and destinations in the Caribbean, Latin America, North America and Europe, with Africa to follow later.

With this partnership, Ava Airways will use Ada’s no-code, AI-powered brand interaction platform to engage with passengers and deliver interactions across every touchpoint in the journey. This brand interaction includes engaging new customers through proactive messaging and showcasing the benefits of the airline, as well as creating self-service options for Ava passengers to make changes to their reservation, reschedule flights and update their information via web, mobile, WhatsApp or SMS. The platform will also be used by the airline to recommend personalised offerings to upgrade passengers, sell seats, baggage allowance and meals, and to connect with its loyalty programme for partner promotions.

​​“Ava Airways is on a mission to create a cohesive concept for the airline of the future,” said Olivier Arrindell, CEO of Ava Airways. “As we grow, we want to create more efficient and satisfying customer experiences, with an emphasis on personalisation, and we know Ada will make this possible for our customers, before, during and after their flights to feel like VIPs.”

Mike Murchison, CEO and co-founder of Ada added that, “Many airlines have poor relationships with their customers due to long wait times and a lack of personal interaction, but now with Ada’s AI-powered automation, Ava Airways passengers will be provided with the same high degree of empathy and personalised service that we all deserve.”

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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