British Airways enhances soft product in first class


British Airways is upgrading the onboard soft product and service in first class, including new bedding, amenities and menus. From March 31, customers will be offered super-soft new male and female loungewear designed exclusively by luxury British fashion brand, Temperley London. The loungewear will be coupled with bespoke amenity bags, featuring Temperley’s ‘Star’ design and filled with products from British skincare brand, Elemis, including products from the Ultra Smart Pro-Collagen range.

The focus on enhanced sleep in first class continues with an improved turndown service, 400 thread count bedding, and a foam fiber mattress topper. Customers will also receive a day blanket and bolster cushion.

The culinary experience is also being tweaked, as the airline’s chefs have designed new menus with a focus on fresh, British seasonal ingredients, served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.

The airline will also be introducing an afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.

Travelers will also now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers, all from Dartington glassware.

2019 is British Airways’ Centenary year. The airline is investing £6.5 billion in the customer experience over five years, including new aircraft, cabins, catering, lounges, wi-fi, and new routes

Carolina Martinoli, British Airways’ director of brand and customer experience, said, “Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers. In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”

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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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