July 11, 2017 – Is the customer always right? Probably not, but they do need to be listened to, and Stefan Pichler, CEO of Royal Jordanian, has been listening to customers’ comments about onboard food and beverage. The result is that the airline has substituted hot meals with sandwiches and snacks on short- and medium-haul flights of up to three-hours. The move follows the industry trend of regional and international full-service air carriers, which offer snacks on such flights, while most low-cost airlines charge for food and beverages.
Pichler stated: “Royal Jordanian (RJ) stays constantly in touch with our customers and listens to their suggestions, keen to accommodate their needs. Following our guests’ remarks and suggestions, RJ is currently coordinating with its catering partner, Dnata, to review the food and beverages offered.