Etihad launches new initiatives to keep kids occupied


September 22, 2016 – Etihad Airways has introduced a new range of ‘Etihad Explorers’ children’s activity packs and a Flying Nanny Kit, to keep its younger guests occupied while onboard. Etihad Explorers is the airline’s new children’s brand and will feature on activity packs and meal items, with the aim of instilling a sense of excitement and anticipation during their journey.

Above: The kits were launched at a colorful children’s tea party hosted by the airline at its Innovation Training Academy in Abu Dhabi

On inbound flights to Abu Dhabi, a new collectable character bag for three to eight year-olds contains an activity booklet, crayons, card games and a color-in mask. The pack on flights from Abu Dhabi includes a suitcase board game, which allows parents and children to play together, a foam lion character, color-in postcards, crayons, and a handy waterproof travel wallet. Having a different pack on each leg ensures that children are kept well entertained on both journeys.

For nine to 13 year olds there is a more mature activity pack, containing Sudoku, mazes, lined notes and join-the-dot games. These packs also contain an Abu Dhabi themed pencil case, a pencil, a dual-function bookmark and ruler, and a notepad.

Tech-savvy tots can also enjoy a range of films, television programs, games, and child-friendly albums and CDs through the dedicated ‘Just 4 Kids’ section on the Etihad Airways E-BOX inflight entertainment system, all of which can be enjoyed on the touchscreen and/or handset.

For guests flying long-haul, every aircraft is staffed by a Flying Nanny. Trained by the UK’s Norland College, Flying Nannies were introduced by Etihad Airways in September 2013, and are onboard to provide an extra pair of hands and allow parents more personal time while they entertain the children. The new Flying Nanny Kit promotes greater interaction between nanny and child and contains an extensive range of fun items including Origami, games, pom-poms, flight certificates, tools for magic tricks and face-painting, and a ‘Flying Nanny stamp of approval’ which the nanny can use to reward children during their in-flight activities.

Calum Laming, Etihad Airways’ VP of guest experience, said, “We understand that flying as a family can often prove daunting for parents and children alike, especially when traveling long-haul. That’s why we’re continually looking for new ways to develop family-friendly products, like the new children’s activity packs, so everyone can be fully entertained from the moment they board.

“This is just a part of our wider efforts to provide enhanced service and hospitality to our valued family fliers, an effort which is also brought to life by our amazing Flying Nannies. The new kits will help these talented crew members with the tools they need to provide our young guests, and ultimately their parents, with a truly memorable flight.”

Below: Calum Laming (center), VP of guest experience, cutting a special cake at the launch event for the kits

The new kits were created by Milk Jnr’s & Kidworks, a UK agency which specializes in creating engaging kids activity packs, in partnership with Etihad Airways’ Flying Nannies and product development team. The project also saw the agency re-illustrate and incorporate four existing Etihad Airways characters: Kundai the Lion, Zoe the Bee, Jamool the Camel and Boo the Panda. Milk Jnr’s incorporated elements of Etihad’s recent livery and staff uniform rebrand into the children’s brand and logo, including geometric shapes to reflect the Abu Dhabi landscape.

A new children’s menu will also be launched in December, focusing on healthy choices for younger fliers.

Share this story:

About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

Comments are closed.