December 18, 2015 – As Garuda Indonesia is progressing with its fleet expansion program, it has appointed transport design studio, JPA Design to create its new aircraft cabin interiors. New economy and business class interiors will be created for the airline’s 50 new Boeing 737 MAX aircraft, with the first delivery due in 2017, as well as retrofit interiors for its 12 long-haul A330-300s.
JPA Design’s scope of work will cover new colors, materials and finishes (CMF) for seats, carpets, curtains, lavatories, bulkheads and other cabin monuments.
The airline’s intention is to progressively re-brand all its aircraft interiors – both narrow and wide body – in order to achieve fleet consistency. The carrier has also committed to operate aircraft with an average age of less than five years, ensuring cabin environments that offer better service quality and passenger comfort.
According to JPA Design, the interior scheme will be aligned to the airline’s brand drivers, as defined by branding specialists Landor Associates. Garuda’s new-look business class will be, “an experience of accessible luxury that is energetic, authentic and dynamic.” Economy is defined as “an uplifting experience that is dynamic, positive and warm.”
Nicodemus P. Lampe, director of services at Garuda Indonesia, commented, “Strong competition is forcing airlines to innovate their product gradually and we are pleased to work together with JPA Design on creating the next generation of our business and economy aircraft cabin interiors. As Garuda Indonesia continuously strives on its ongoing service enhancement program to provide its passengers with the best possible full-service air travel experience, we need to collaborate with industry members that share the same vision regarding service excellence, particularly in terms of reliability and quality.”