IAG seeks to collaborate with disruptive thinkers

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October 5, 2016 – International Airlines Group (IAG), the parent company of Aer Lingus, British Airways, Iberia, Vueling, IAG Cargo and Avios, has launched Hangar 51, a global accelerator program. Start-ups are invited to pitch to join Hangar 51 and work the airline group to create next-generation travel experiences and find solutions to real business challenges through collaborative partnerships.

Working with corporate innovation specialist and early-stage investor L Marks, the initiative intends to support the development of new entrepreneurs to transform the aviation industry and revolutionize customer experience through new technology, products and services.

The 10-week program, based at IAG’s headquarters in London, will enable start-ups looking to enter the aviation industry to trial their products globally and receive mentoring from the group’s senior management team. This will help them to rapidly accelerate their product development as well as gain access to real customer insights from experts – and funding from IAG and L Marks.

The program will focus on four areas:

• Digitizing business processes: developing new tools and processes to speed-up and simplify the business

• Data-driven decisions: finding new ways that data can increase customer satisfaction and create business value

• Improving airport processes: making customer journeys through the airport easier

• Wildcard: any idea that start-ups believe can improve the customer experience

Glenn Morgan, IAG’s head of digital transformation, said, “This brand new program will bring cutting-edge digital start-ups into the heart of our business. We want them to tell us what we don’t know. If start-ups have something that can be applied to our industry to help our customers, then we want to hear from them. This initiative is a great opportunity for early stage businesses to fast-track their innovative ideas by working closely with IAG. We’ll fully support them through mentoring and funding to improve customer journeys with new disruptive and innovative ideas.”

Stuart Marks, technology entrepreneur and chairman of L Marks added, “Hangar 51 is offering a fantastic opportunity for start-ups to trial their products and tech within one of the world’s leading aviation companies as well as give them access to the best mentors and an environment where they can develop their ideas. We are excited to be working with IAG on this project to help them innovate in their business and strengthen their already excellent service offering.”

Start-ups from around the world can submit their applications to join Hangar 51 at www.hangar51.com. Applications will close at midnight GMT on November 6, 2016. 

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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