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Just Beats it: Southwest introduces music service

Adam GavineBy Adam GavineNovember 14, 20141 Min Read
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Southwest Airlines has upgraded the IFE offer on its wi-fi-enabled aircraft through a deal with Beats Music, a music service that is intended to combine a curated music experience with the best technology.

Customers accessing Beats Music onboard through their personal devices can listen to wide-ranging music programming in pop, rock, country, and other genres to hear new artists and songs, which are selected by ‘curators’. Access to the service is free of charge, and for those unsure what they would like to listen to, or who want to try something new, there is a function called ‘The Sentence’, which offers a continuous playlist, customized according to four questions about location, activity, surroundings and musical preference.

The technology behind the service was developed by Global Eagle Entertainment, whose technical teams developed solution to securely stream music inflight using encrypted HTTP Live Streaming.

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Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

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