On November 9, 2014 SriLankan Airlines made a major advance in its passenger experience with the launch of an A330-300 equipped with Internet OnAir and Mobile OnAir, meaning that customers onboard can enjoy full inflight connectivity.
“Our new fleet is giving us the opportunity to introduce innovative products and services to enhance the passenger experience. Providing mobile phone and Internet connectivity is a very important element of our superior offering in a highly competitive market,” said SriLankan Airlines’ chief marketing officer, G. T. Jeyaseelan.
Now in service, the aircraft will be deployed on different routes as part of the performance evaluation program that will last three months. At the conclusion of the evaluation period, the airline will decide on a particular route for the new aircraft, based on passenger volumes, route yields, demand for business class, frequency and consistency of the product, as well as the number of aircraft required to support the frequencies to a particular destination. SriLankan is looking to deploy its new A330-300s primarily on Far-Eastern routes, including Bangkok, Tokyo and Chinese cities of Canton and Beijing.