airBaltic’s food ordering system praised by airlinetrends.com

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Independent aviation industry and consumer trends research agency, airlinetrends.com, has ranked airBaltic’s meal pre-order as one of the best airline service innovations in 2013.

In 2013 airBaltic introduced a food pre-ordering system that allows travellers to customise their in-flight meal after they have booked their seat. Customers select their preferred items onto their virtual airline tray and create their own inflight meal, based on preference, dietary, medical or religious considerations.

Martin Sedlacky, chief operations officer of airBaltic stated, “I am delighted that airBaltic was recognised prominently along with product and service innovations by such airlines as Delta, British Airways, Qantas, Air Canada, Norwegian. This is an excellent impetus for us to keep working on other improvements in the future.”

Passengers can choose from a variety of more than 70 pre-order meal options onto their virtual tray, including vegetable risotto, fish souvlaki, teriyaki salmon, grilled pork or chicken breast, served with one of nine salads and one of nine types of dessert, and a drink of choice. airBaltic customers can now order their inflight meal immediately upon completing their flight booking, or any other time no later than 48 hours before departure.

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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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