LSG Group appoints Thomas Bühner as brand ambassador

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LSG Group has appointed a new brand ambassador in the shape of top German chef, Thomas Bühner. The 57-year-old chef is expected to expand the company’s Global Culinary Leadership Team network, which also includes two other well-known German chefs, Harald Wohlfahrt and Sven Elverfeld (the latter from the AquaX restaurant in Wolfsburg). 

Thomas Bühner has more than 30 years of experience in high gastronomy, having run the la vie restaurant in Osnabrück from 2006 to 2018, and been awarded three Michelin stars and 19 points in the Gault&Millau restaurant guide. Bühner now travels the world as a consultant, keynote speaker and guest chef. As brand ambassador for the LSG Group, he will scrutinise the range and quality of the company’s culinary offering and make suggestions for improvements.  

“I am looking forward to an exciting exchange of culinary experiences,” said Bühner. “Enriching the gastronomic experience on board an airplane is an attractive and complex task. I am proud to be able to contribute with my experience as a brand ambassador and would like to thank everyone for the trust they have placed in me.”

Jörg Hofmann, head of global culinary excellence at LSG Group added, “Collaborating with Thomas Bühner will be of great benefit for the entire LSG Group. I am personally impressed by his enormous passion for quality, his creativity and his extensive knowledge about the highest culinary standards. He will help us to refine our premium offering and host high-level customer events. In addition, I am delighted that he will inspire and motivate our young culinary talents with his years of experience and knowledge.”

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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