Spirit Airlines extends Retail inMotion partnership


Spirit Airlines entered into a fully-outsourced onboard retail partnership with Retail inMotion in 2014, and the carrier has just announced that the partnership has been has extended  to run for another three years. The contract will continue within its existing framework and will include category and supply chain management, catering delivery and the continued use of Retail inMotion’s proprietary technology.

The deal will also see Spirit introduce an upgraded payment solution from Retail inMotion, with which cabin crew can process orders and take payments on board using an iPad Mini 4 fitted within a custom-designed ‘sled’.

“Spirit is committed to offering a unique, customizable and memorable experience for our guests,” stated Lania Rittenhouse, VP of inflight experience at Spirit Airlines. “Over the past four years, our partnership with Retail inMotion has allowed us to confidently say that our onboard food and beverage menu fully supports this goal.”

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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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