The Crystal Cabin Award Association, organiser of the world’s leading industry award for aircraft cabins and in-flight products, the Crystal Cabin Award, has announced the return of a special category with a focus on holistic and integrated innovations for passengers. This category is in addition to the main annual award event, which took place in May.
The special ‘Best Customer Journey Experience’ category recognises hardware or software products that enrich and improve the passenger experience throughout the entire flight journey – including planning and booking journeys, boarding the aircraft, ordering products on board, or accompanying the passenger after landing. For example, traveller-centric products such as smartphone apps that support passengers during their journey, and digital applications that improve airline product management.
Entries can be aimed at passengers, airlines, manufacturers and/or suppliers. The aim of this category is to provide inspiring examples of how new service products can be developed for a personalised passenger experience.
When the category was last awarded, at APEX Global Expo 2023, the Connected Experience from Airbus won over the jury.
Entries can be submitted online via the Crystal Cabin Award website until 10th July 2024. There is an entry fee, but applications submitted by 26th June are entitled to a reduced participation fee of 250 Euros (plus 19% VAT for EU submissions). After that, the submission fee will be 360 Euros. Students are exempt from all submission fees.
“We are honoured to once again announce the new Crystal Cabin Award category that is going to be awarded at APEX Global Expo later this year,” stated Dr Joe Leader, group CEO of the Airline Passenger Experience Association (APEX) and a member of the judging panel of the Crystal Cabin Award.
“As the most prestigious awards of the airline industry, the Crystal Cabin Awards have expanded far beyond their spiritual home in Hamburg, and genuinely encompass the world. With every major airline and passenger experience provider in the world with APEX, we want to make certain that we proudly carry the Crystal Cabin Awards forward across all of our events worldwide.”
The Best Customer Journey Experience category runs outside the regular application phase the Crystal Cabin Awards and will be presented at the APEX Awards at APEX Expo in Long Beach, California, on 30th October.
The application phase for the eight categories of the main 2025 Crystal Cabin Awards programme, with the ceremony taking place in April during Aircraft Interiors Expo in Hamburg, begins in mid-September.
The Crystal Cabin Award is a prestigious industry accolade, and receives industry support from:
Platinum Sponsors: AERQ (Category Sponsor: Cabin Concepts), Panasonic Avionics Corporation (Category Sponsor: Sustainable Cabin)
Gold Sponsors: Airbus, The Boeing Company, Collins Aerospace, Diehl Aviation, Lufthansa Technik, Safran Cabin, Thales, Thompson Aero Seating
Online sponsors: Jetliner Cabins, Sekisui Kydex
Crystal Cabin Award Show Partners: Aircraft Interiors Expo, Jetway Communications
Trophy sponsor: Krüger Aviation
Media partners: Aircraft Interiors International, APEX, Flight Chic, Flightglobal, Future Travel Experience, Inflight Magazine, PaxEx Aero, Runway Girl Network
For information on sponsorship opportunities and packages, please contact Jette Koch: jette.koch@hamburg-aviation.com
