Crystal Cabin Awards seek the Best Customer Journey Experience


In 2018 the Crystal Cabin Awards, the world’s leading industry prize for aircraft cabins and on-board products, launched a special supplemental category focused on holistic and integral innovations relating to passengers – the Best Customer Journey Experience category.

Such innovations can include passenger-focused products such as smartphone apps that support passengers along their journeys all the way from booking to arrival, and digital applications to improve airline product management. The entry process for the 2019 awards is now open, and applications can be submitted online, with a deadline of 12 July.

Submissions may be for innovations targeted at passengers, airlines, manufacturers and/or suppliers. As the Crystal Cabin Awards team explains, ‘The goal of this category is to provide inspiring examples of how new service products can be developed for personalised passenger experiences.’

The winner will be presented on 9 September as part of the APEX Awards at the APEX Expo and Aircraft Interiors Expo Americas trade fairs in Los Angeles. After that, the entry phase for the other eight categories of the Crystal Cabin Awards will begin, with the trophies presented in March 2020 during Aircraft Interiors Expo in Hamburg.

In 2018, the international jury was convinced by a Hamburg start-up. The FLIO airport app incorporates detailed flight and airport information, terminal overview maps and direct booking options for lounges and local public transport at airports worldwide. The other finalists in the special category were InflightVR and American Airlines.

Start-up company, FLIO won the 2018 award, for its popular airport app for smartphones, which includes detailed flight and airport information, terminal overview maps, as well as direct booking options for lounges or transportation at airports worldwide

The Crystal Cabin Award is the world’s leading honour for aircraft cabins and products. Almost 30 jurors from across the spectrum of civil aviation and all its segments decide the winners. The award ceremony in Los Angeles in September 2019 will also usher in the new submission phase for the eight main categories of the Crystal Cabin Awards, to be presented in Hamburg on 31 March 2020. Current winners in the main categories include industry heavyweights such as Airbus, Collins Aerospace, Recaro Aircraft Seating and United Airlines.


For further information on the Crystal Cabin Award:

For further information on the APEX Awards:

Share this story:

About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

Comments are closed.