Saudia, the national flag carrier airline of Saudi Arabia, has been won the ‘Best in Class for Service-Guest Experience’ category in the APEX World Class ratings. The award, an initiative of the Airline Passenger Experience Association (APEX), recognises the quality of Saudia’s hospitality and guest services.
The Best in Class Service-Guest Experience award is one of three key pillars evaluated as part of achieving APEX World Class status, alongside safety and well-being, and sustainability. This award highlights Saudia’s ability to deliver an enjoyable guest journey, defined by seamless service, attention to detail, and authentic Saudi hospitality.
Saudia has been investing in improvements to its guest experiences across every aspect of the journey, from cabin upgrades to high-speed inflight connectivity, to in-flight entertainment content and onboard dining.
Dr Joe Leader, group CEO of the Airline Passenger Experience Association (APEX), stated: “Having personally experienced Saudia’s remarkable hospitality onboard, I can attest first-hand to the airline’s extraordinary commitment to guest care. Saudia represents the pinnacle of guest experience through authentic Saudi warmth, seamless service, and exceptional attention to detail. This Best in Class recognition from APEX World Class honours the outstanding work of the entire Saudia team.”
