June 8, 2017 – Taiwanese carrier EVA Air is the first airline in Asia to offer products from French organic beauty products specialist, Melvita, in its amenity kits. The products are contained in a Rimowa case and given to passengers in Royal Laurel Class (business class).
Meltiva products have been included in EVA Air’s inflight duty-free catalog for nearly three years, which the company says has increased its presence in the domestic Taiwanese market.
“Melvita organic products have been very well received to date due to an increase in customers favoring gentle and natural properties on their skin, particularly after a long-haul flight,” said Anne Deligny Villet, brand development director at Spiriant, the airline equipment provider that brought together the partnership.
The Rimowa hard case has been used by EVA Air since 2013 and is offered in gray and white, in line with the airline’s corporate colors, and the colors will be rotated so that passengers can collect them both.