Audi enters the airline passenger experience arena


April 4, 2017 – Audi Industrial Design, the design studio of the Audi Group, has entered the aviation world through a collaboration with Spiriant, a provider of on-board service equipment. Based on their experience in future-oriented mobility, maximum comfort and progressive design, experts from the two companies together looked into what the future requirements of passengers in the air and on the road are expected to be. The result is three collections named Smart Comfort, Relax & Recharge and Dine & Delight.

Items in the collections include a sleep mask with slots for flat headphones (Smart Comfort), a thermal cape to prevent any neck or upper back pain (Relax & Recharge) and a modular tray system that can be configured in a variety of ways (Dine & Delight).

Given Audi’s roots, it is appropriate that the products could also be used in the future in self-driving cars. “The well-being of passengers is not only essential on flights. This new way of driving will also allow car passengers to use their time to relax or work. That means that long-term, many of the products we designed can also be used in Audi cars,” said André Georgi from Audi Industrial Design.

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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