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Inflight Amenities

Multiple new amenity kit launches by Formia

Adam GavineBy Adam GavineApril 5, 20164 Mins Read
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Airline guest amenities specialist, Formia, has recently completed several airline programs. The first is to supply luxury amenity kits to JAL, the Japanese carrier. Formia has been supplying JAL with bespoke amenity kits for its first class passengers for a number of years, and is now to provide the airline with a new kit for the airline’s international business class passengers, featuring a tie-up with the Zero Halliburton luggage brand (pictured above).

JAL business class travelers will receive soft and semi-hard miniature cases (alternating for outbound and inbound flights) with the colors offered changing with the seasons. The various cosmetic and comfort items in the cases include a new lip balm from the luxury Parisian Institut Karite brand.

Formia has also announced a new cycle to its existing supply of Samsonite amenity kits to Japanese carrier All Nippon Airways (ANA) for the airline’s first class passengers. The Samsonite hard shell cases – co-branded ‘Samsonite’ and ‘ANA’ – were launched in 2015 in four specially commissioned colors to complement the airline’s own corporate palette. Under the terms of this extension, six new colors will be on board later this year, with the first to be released being dark red and silver.

Long-haul business class passengers with Italian airline Meridiana will also enjoy new amenity kits, with two ‘saffiano’ faux leather bags – beige and bright red in color – due to enter service. The bags are branded Fedon, the famous Italian travel accessories company, and contain luxury cosmetic items from the Italian Acca Kapa brand.

From Summer 2016, Formia will also begin supplying Aeromexico with amenity kit bags for business class in a tie-up with menswear brand, Boggi Milano. The collaboration involves two kits – one for inbound flights, the other for outbound – featuring pinstripe fabrics, reminiscent of Boggi’s stylish suits. These luxury bags will contain a variety of luxury cosmetic items from the Bogner brand.

In another project with Aeromexico, Formia was asked to create a special kit, to be presented to His Holiness Pope Francis on his five-day Apostolic Journey to Mexico in February. The Holy Father and his entourage received the kits during their return flight from Ciudad Juarez to Rome. The unique hard case kit was customized with the traditional Papal coat of arms and contained items from luxury French brand Dot Drops and several comfort items as well as cosmetics from the Italian Acca Kappa range.

Formia has also extended its commercial relationship with Turkish Airlines. Having supplied the airline with a variety of in-flight amenity kits for several years, Formia has recently devised a stylish new kit for the airline to offer passengers who, through disrupted travel plans, face an unscheduled overnight stay due to flight or airport delays or lost or delayed luggage.

The kits, individually tailored to suit male and female travelers, contain items from Italian cosmetics brand Acca Kappa as well as a number of comfort items designed to minimize the inconvenience caused to passengers from such delays. These include essential toiletries as well as a change of underwear.

Formia already supplies Turkish Airlines with amenity kits for business and economy class passengers, as well as specially designed kits for children and passengers making their annual pilgrimage to Mecca for the Hajj and Umrah celebrations.

Speaking of Hajj kits, the final announcement is that Formia is supplying Qatar Airways with a special amenity kit for pilgrims making the annual Hajj Pilgrimage. The kits, offered on outbound flights to Jeddah and Medinah, comprise a compact, easy-to-carry bag which can be converted into a larger shoe-bag to meet the requirements of the Hajj pilgrim. The bags feature both the Qatar Airways and Hajj Pilgrimage branding and contain a number of items considered essential for traveling pilgrims. These include Qatar Airways customized counting beads, a non-slide prayer mat, an electronic counter, stone bag, non-slide socks and special wet wipes from the ‘Hajj Safe’ brand which meets the stringent demands of the Hajj pilgrims.

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Adam Gavine
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Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

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