Qantas has collaborated with Australian freelance typographer Gemma O’Brien in an initiative to encourage its passengers to create their own travel art using the inflight bag in their seat pocket, or a napkin or boarding pass, and to share their doodles via social media using #qantasblankcanvas.
The inflight bag became the canvas for O’Brien on a Qantas flight last year from Sydney to Wellington, when she drew some pen and ink designs to pass the time. Since then, she has produced a series of custom designed bags inspired by her travels on Qantas, her latest artwork depicting New York, which will be exhibited throughout the Sydney Domestic Qantas Club from 5 May.
Qantas’ head of digital and entertainment, Jo Boundy, said the campaign was about inspiring Qantas passengers to get in touch with their creative side while in the air. “From boarding passes to inflight bags, napkins to luggage tags, we have a number of perfect blank canvases for passengers to create their own inflight art. This campaign encourages our customers to get creative at 30,000 feet and will showcase their inspiring works through social media to a global audience,” said Boundy.
The most creative entries submitted using #qantasblankcanvas will be selected and shared via Qantas’ Instagram channel every Friday in May (9, 16, 23 and 30), and winners will receive a double Qantas Club pass.
A short video of Gemma O’Brien creating her New York work is available on main screen flights throughout May, and available to view on qantas.com/blankcanvas