Following the merger of the Intelsat and SES satellite operators, the new, larger SES has launched a rebrand under the theme of ‘Space to Make a Difference’, highlighting the company’s mission and its aims for the industry. SES also has a new corporate tagline, ‘Solve. Empower. Soar.,’, intended to convey operational excellence and market leadership.
“Through customer surveys conducted leading up to the merger, it came out clear that they need more than satellite connectivity,” said Adel Al-Saleh, CEO of SES. “They need a space solutions partner with the scale to reach the world and the ambition to redefine what’s possible – delivering on promises that move the space industry forward.”
The merger created a company with nearly 90 geostationary orbit (GEO), and 30 medium Earth orbit (MEO) satellites, and access to low Earth orbit (LEO) satellites. It also has the largest fibre network among satellite operators, providing access worldwide through 150 owned and partner teleports, and 50 points of presence (PoPs).
Aside from scale, the merged SES also has a stronger financial profile that will enable it to invest annually in emerging segments and new technologies to explore new growth markets.
The new brand elements draw inspiration from the Northern Lights, with purple chosen as the main colour. SES believes that purple is a colour that represents experience, unity, and innovation. The new identity includes lowercase italicised letters and a circular icon called ‘The Orb’ that features three interlocking circles intended to symbolise SES’s unique multi-orbit positioning interconnected with its ground network.
Together, says SES, these elements represent a robust infrastructure that enables resilient, secure and adaptable inflight connectivity. Its standards-based open architecture shows a commitment to partnership and collaboration.
“Space technology changes lives every day, but our industry makes it seem intimidating and complex,” Al-Saleh added. “Our new identity is a new bold promise to transform space into a seamless, accessible part of the global ecosystem where complexity is simplified, integration is straightforward, and our customers can grow and thrive.”
