Penny Black Media, a curator of films for the inflight entertainment industry, has revealed a new brand identity, website, and enhanced film catalogue, marking its 15th anniversary.
The rebrand features a new logo, a redesigned website, and a new portfolio of films, which includes high-profile Hollywood releases and a revitalised World Cinema selection, returning after a long hiatus. Coinciding with its 15th anniversary,
Penny Black says its refresh comes at a pivotal moment, as independent and international cinema continues its global ascent. Non-English titles now account for nearly one-third of all Netflix viewing, and independent films made up over 21% of the global box office in both 2023 and 2024 – their strongest showing in over a decade. Penny Black Media is curating its catalogue to reflect these viewing trends.
“This isn’t just about a fresh logo or a sleek website – it’s a complete evolution,” said Julieta Bowyer, VP of content distribution at Penny Black Media. “Over the past year, we have meticulously transformed how we operate, selecting more titles than before, but also a more carefully picked selection of stronger titles with genuine global appeal. Our slate is now tighter, sharper, and curated with an eye for distinctive, yet universally compelling storytelling. It’s about delivering impact, not filling slots.”
Penny Black Media ensures it has a presence at international film festivals. Company staff attend events such as Cannes, Venice, and Berlinale, which enables it to identify groundbreaking films before they trend. Penny Black Media’s revamped website also provides airlines with access to detailed film information, streamlined downloads, and edited screeners.
“Our commitment remains quality over quantity,” added Bowyer. “Airlines face a glut of content options, and our role is to cut through that noise. We carefully select each title with a critical eye, identifying standout films that others would miss.”
