Starlux Airlines reveals connectivity plans ahead of launch

As Taiwanese start-up carrier, Starlux Airlines, gears up for its commercial launch in 2020, its latest announcement is a partnership with SITAONAIR to provide next-generation inflight connectivity (IFC). SITAONAIR will deploy its Internet ONAIR Wi-Fi portal – powered by Link ONAIR over Inmarsat’s high-speed GX Aviation satellite network – aboard the airline’s A321neos and A350s.

Founded in May 2018, Starlux Airlines will serve both Asian and North American long-haul routes from its headquarters in Taipei. Serving business and leisure markets, the airline is focused on meeting passenger demand with tailored, premium IFC offers.

Senior Starlux Airlines, SITAONAIR and Inmarsat Aviation representatives at Aircraft Interiors Expo 2019. Pictured left to right: Yann Cabaret, VP of customer programs & cabin services, SITAONAIR; Steve Huang, SVP of corporate planning, Starlux Airlines; Sean Lund, SVP of cabin connectivity, Inmarsat Aviation; Philip Balaam, president of Inmarsat Aviation; KW Chang, chairman, Starlux Airlines, David Lavorel, SITAONAIR CEO, and Martin Chou, VP Corporate Planning, Starlux Airlines

The Internet ONAIR portal will be integrated within the airline’s passenger manifest. This allows seamless synchronization of the latest passenger information and requirements which are recorded in the airline’s customer relationship management (CRM) system. Connecting Internet ONAIR with this source of customer data is intended to enable Starlux to extend its personalized passenger offerings from ground to air, to promote custom price plans and tailored content depending on passenger budget, seat class, frequent flyer status, search histories, or shopping preferences.