Aeroflyer opts for Bluebox Wow W-IFE


Aeroflyer, a new Canadian charter airline based out of Kelowna, British Columbia, which provides passenger charter services across North America, has selected Bluebox Aviation Systems to provide wireless streaming services across its fleet of Boeing 737s.

Initially, Aeroflyer will deploy Bluebox’s digital platform on its first two B737-600 aircraft using Bluebox’s battery-powered Bluebox Wow hardware. The airline will then migrate to the aircraft-powered version of Bluebox Wow as it expands its fleet.

“Launching a new airline on the back of the most challenging times our sector has endured, meant we had to come away from the gate with the most compelling offering available. With more passengers today expecting some kind of digital service on board, it was a case of W-IFE being a ‘must have’,” said Brad Schroeder, Aeroflyer’s engineering manager. “Throughout the pandemic Bluebox has helped us to configure a digital platform on a hardware configuration that will suit our needs as a charter airline as it grows, with the variety of purpose required for an IFE system offering today.”

The Bluebox system will offer movies, TV programmes and a moving map to Aeroflyer’s charter customers, who will include workers flying to Canadian oil fields, sports teams, and other corporate clients. The system can be adapted to align with airline customers chartering Aeroflyer aircraft to supplement their fleets, which may want to add digital services such as onboard retail – including touch-free payments and advertising.

Aeroflyer is not Bluebox’s first Wow customer. Air Transat has also opted for the systems.

The GUI for Aeroflyer’s Bluebox Wow wirless IFE system

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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