Anuvu goes for feel-good IFE content


Anuvu, a provider of high-speed connectivity and entertainment for the mobility markets, has entered into exclusive partnerships with three companies—Mindvalley, TheSoul Publishing, and WaterBear — to offer aviation and maritime customers new educational, wellness and sustainability content. These agreements also enable Anuvu to bring this large variety of new short-form media content to non-theatrical markets, beginning in May 2023.

Mindvalley claims to be the world’s leading personal transformation brand, featuring ‘quests’- programmes led by experts, authors, and speakers. Mindvalley reaches more than 195 countries and has a collective community of 20 million fans.

TheSoul Publishing produces original short-form content that positively engages global audiences across major social media platforms.

The third signing, WaterBear, is a streaming platform showcasing content that encourages viewers to learn more and act on climate change, biodiversity and sustainability.

“Regardless of where they are, travellers are seeking entertainment options beyond traditional movies and TV, and the informative, unique content that these companies provide directly aligns with our brand mission,” said Simon Cuthbert, Anuvu’s VP of content licencing and distribution.

These new partnerships align with and expand upon Anuvu’s prior agreements in these areas with Moonbug Entertainment, Skillshare and Complex Networks.

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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