British Airways (BA) has released details of the most-watched movies on its IFE (inflight entertainment) systems during 2018. Topping the chart was Red Sparrow, a thriller film starring Jennifer Lawrence as ballerina Dominika Egorova, who is recruited to an intelligence service where she becomes involved in several tense situations. The film topped the list despite only being on board between June and October.
In second place was The Greatest Showman, a musical portrayal of the life of PT Barnum starring Hugh Jackman, Michelle Williams and Zac Efron, with Kingsman: The Golden Circle in third place,starring Colin Firth, Taron Egerton and Mark Strong.
While passengers clearly enjoyed exciting movie content during 2018, they showed more relaxing ytastes in music on the IFE systems, with Beethoven’s Symphonies (numbers 1-9) topping the list as the most listened to audio content. Turning to TV, the top coach for customers was Blue Planet II – One Ocean, followed by children’s favorite Peppa Pig and Prince Harry and Meghan: Truly Madly Deeply.
Carolina Martinoli, British Airways’ director of brand and customer experience, said, “A thriller, a TV documentary and a selection of classical music topping the most popular content charts shows the importance of having a wide-ranging selection on flights. We know it’s a critical part of the flight experience for many customers, enabling them to lose themselves in another world. They also tell us it’s one of the few occasions they may have to binge watch so much content in one sitting so we strive to make sure there’s plenty of choice for everyone.”