easyJet launches BYOD IFE service

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easyJet has taken flight with a BYOD IFE and services platform named Air Time. The digital platform has been created by Spanish IFE company, Immfly, and is initially available on board five easyJet aircraft. Passengers will be able to access entertainment via wi-fi on their own smart devices in five languages (English, Spanish, French, Italian and German), including movies, series, books, kids programs, games, newspapers, magazines, practical information, language courses, destination guides and more. Rakuten, a global internet services company, will be the official sponsor of the platform.

Some of the titles available on Air Time in the Entertainment section include TV content, such as the series Legion and the comedy show Modern Family, as well as movies like The Revenant, and publications including the Financial Times, Bloomberg, Le Figaro, Euronews, The Times, and other daily international newspapers, plus lifestyle publications such as Elle, Rolling Stone, National Geographic Traveller and more.

On-board language lessons for more than 80 languages are available on the platform and developed in partnership with uTalk. Passengers can also choose from a selection of e-books and audio books, destination guides, games and more.

Perhaps most importantly – for the airline’s revenues – the platform also includes the Bistro & Boutique digital catalog, offering the option to buy meals, snacks and refreshments, as well as inflight retail such as fragrances and toys.

Passengers can also use the system to access practical information about the flight and an interactive 3D map of the route, as well as information on local weather conditions and forecasts provided by the The Weather Network.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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