Bluebox Avionics has partnered with Hawaiian Airlines to mark a “first” in IFE. The airline, which last week launched sales for its Premium Cabin service on Airbus A330 flying select routes, designed its seats to include Bluebox’s IFE system delivered on 12.9in iPad Pro devices. This is the first deployment of a Bluebox IFE solution based on the iPad Pro as standard in a premium-class service.
“When designing our Premium Cabin for the A330 aircraft, we wanted to redefine the leisure travel experience to Hawaii,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Having our seats custom-built meant we could also include a totally new IFE solution as part of that experience – one that delivered the highest quality visuals on a large-format screen.”
“Bluebox has the relationships secured to deliver early window content on our systems and a high- quality platform that is much easier to deploy and upgrade at a fraction of the cost of traditional systems,” stated David Brown, Bluebox’s joint managing director.