Readly deal increases SAS newspaper digital downloads

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Scandinavian Airlines (SAS) is increasing the number of digital newspapers available to download in the SAS app. A variety of national and international newspapers are available to download from the SAS Newsstand up to 22 hours before departure.

Since summer 2014, a selection of newspapers has been available to download to a smartphone or tablet ahead of a trip. The choice of digital newspapers is now being increased and SAS is also partnering Readly, which will enable SAS EuroBonus members to access their range of publications.

“SAS customers are becoming increasingly digital and we are continuously developing our app to meet their needs. This increased choice in the SAS Newsstand and our partnership with Readly means we can offer a good digital solution where customers can also access a broad range of newspapers up to 22 hours before they travel,” said Eivind Roald, EVP of commercial at SAS.

“We have chosen to invest more resources in developing digital solutions that mean you can make a far more individual choice of reading matter on board, whether this is the Financial Times or a local paper. Our digital focus is the main reason we will discontinue printed newspapers at gates [they will still be available in lounges]. The huge volume of printed newspapers at airports is also a challenge from a logistics and environmental perspective,” added Roald.

These changes come into force 1 March. The SAS app can be downloaded from the App Store, Google Play and Windows Phone Store.

Newspapers available in the SAS Newsstand include:

Sweden

Aftonbladet, Dagens Industri, Svenska Dagbladet

Norway

Aftenposten, Dagbladet, Dagens Næringsliv and local newspapers such as Bergens Tidende and Stavanger Aftenblad

Denmark

Børsen. More newspapers will continue to be added

Finland

To be announced soon

International press

China Daily, Die Welt, Financial Times, International New York Times, Le Figaro, The Independent

Readly

Over 12,000 magazines and newspapers

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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