Sport 24, IMG’s inflight and in-ship live sports channel, has announced a deal with the Union of European Football Associations (UEFA), which will allow its airline customers to live broadcast the 2024 UEFA European Football Championship onboard flights.
Under the agreement, Sport 24 and its secondary channel (Sport 24 Extra) will show more than 50 games of the tournament on nearly 600 aircraft with airlines including Etihad Airways, Emirates, and Turkish Airlines, and on 115 cruise ships around the world, with operators including MSC Cruises, Carnival Cruise Line, Princess Cruises, Royal Caribbean Cruises, and Silversea.
Taking place in Germany from 14th June to 14th July 2024, the UEFA European Football Championship will be the third consecutive edition of the men’s competition to be broadcast on the Sport 24 channel. The tournament is the latest addition to Sport 24’s range of live football coverage, which includes the Premier League, UEFA Champions League, UEFA Europa League and the AFC Asian Cup.
Richard Wise, SVP, content and channels for IMG’s media business said: “The UEFA EURO has delivered some of the most exciting international football action in recent years, with millions of fans around the world tuning in for every game. We are delighted to strengthen our partnership with UEFA and ensure fans can enjoy seamless live coverage of the tournament, even while travelling.”
