Transferz deal adds ancillary revenue stream to AirFi W-IFE


Wireless IFE and inflight retailing systems provider, AirFi, has partnered with Transferz, a global ground transport marketplace, to develop an API and software developer kit that integrates the Transferz taxi booking engine into the wireless IFE platforms of AirFi airline customers. Passengers using the service can use their own mobile devices to reserve airport transfers to their final destination during the flight.

Through the partnership, AirFi and Transferz are developing new ancillary revenue opportunities for airlines that also gives passengers peace of mind, knowing their airport transfer is arranged with a reputable and professional service partner when they land.

“We see the wireless IFE portal as a gateway to broader e-commerce success and enhanced ancillary revenue for our airline partners”, said AirFi CEO, Job Heimerikx. “We have been in talks with Transferz for quite some time and are impressed with their business model, high standard of ground transport partners, suite of integration tools, and global reach and client base that includes airlines, airports and OTAs”.

The Transferz application can be added to the IFE portal of existing AirFi customers, and will be a pre-integrated option for new customers. Passengers connected to the wireless onboard network can access the engine with one click, and then enter their destination (hotel, residence, office, etc), the number of people in their party, the amount of luggage they have, and any special requirements, and then view the rides and prices offered. Payment can be completed in both online and offline cabin scenarios, and passengers can also add a note for the driver. Upon arrival, the Transferz systems will communicate with the passenger to help them find their driver.

“The market for ground transportation to and from the airport is immense, and in the case of low-cost carriers, the combined price of ground transfers is often higher than the fare itself. Airlines should be looking at every opportunity to tap into this part of the journey for revenue opportunities and better customer care,” said Johan van Vulpen, CEO at Transferz.

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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