Aircraft Interiors International
  • News
    • Aircraft Safety
    • Aircraft Seating
    • Airline News
    • Airframer News
    • Cabin Design
    • Catering & Onboard Retail
    • Galleys & Monuments
    • Industry News
    • Inflight Amenities
    • Inflight Connectivity
    • In-flight Entertainment
    • Materials. Trim & Finish
    • MRO
    • Passenger Experience
    • Passenger Health & Safety
    • Sustainability
  • Features
  • Online Magazines
    • March 2025
    • Design Showcase 2025
    • November 2024
    • March 2024
    • November 2023
    • Aug/Sep 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube X (Twitter)
LinkedIn YouTube
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Aircraft Interiors International
  • News
      • Aircraft Safety
      • Aircraft Seating
      • Airline News
      • Airframer News
      • Cabin Design
      • Catering & Onboard Retail
      • Galleys & Monuments
      • Industry News
      • Inflight Amenities
      • Inflight Connectivity
      • In-flight Entertainment
      • Materials. Trim & Finish
      • MRO
      • Passenger Experience
      • Passenger Health & Safety
      • Sustainability
  • Features
  • Online Magazines
    1. March 2025
    2. Design Showcase 2025
    3. November 2024
    4. September 2024
    5. May 2024
    6. March 2024
    7. Design Showcase 2024
    8. Archive Issues
    9. Subscribe Free!
    Featured
    March 6, 2025

    The March 2025 issue of Aircraft Interiors International is out!

    Accessibility By Web Team
    Recent

    The March 2025 issue of Aircraft Interiors International is out!

    March 6, 2025

    The 2025 Aircraft Interiors International Showcase issue is out!

    January 13, 2025

    The November 2024 issue of Aircraft Interiors International is out!

    November 13, 2024
  • Opinion
  • Videos
  • Podcast
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube
Aircraft Interiors International
Airline News

Virgin Atlantic launches accessible IFE for sight impaired

Adam GavineBy Adam GavineDecember 1, 20172 Mins Read
Share LinkedIn Twitter Facebook Email

Bluebox Aviation Systems has launched an accessible IFE (aIFE) platform, which will begin operations with Virgin Atlantic on December 1, 2017, entertaining passengers with visual impairments. This launch is claimed to make Virgin Atlantic the first global airline to make IFE accessible for passengers with sight loss across its entire fleet.

Bluebox worked with Virgin Atlantic and representatives from The Guide Dogs for the Blind Association in the development of the iPad-based platform to ensure that both the airline’s and users’ needs were met. Through Virgin Atlantic’s relationship with the charity, Bluebox was introduced to a group of individuals with a range of visual impairments, from partial sight loss to total blindness. This group worked closely with both Virgin Atlantic and Bluebox providing input and feedback through multiple stages of the development process.

The platform is a fully-customized iPad-based user interface that builds upon the accessibility features of Apple’s iOS platform, such as VoiceOver and Zoom, but enhances these for the requirements of IFE, including controls and menus that are easy to detect and navigate for different types of sight loss; and support for multiple languages, closed captions, and audio-described content.

Mark Anderson, EVP, customer at Virgin Atlantic, commented, “Nearly 30 years ago, Virgin Atlantic was the first airline to offer seatback entertainment in all cabins, so it’s apt that we should be the first to ensure our entertainment is fully accessible across all flights. Working with Bluebox and Guide Dogs we’ve been able to create a world first that ensures customers with sight loss can experience the full range of onboard entertainment including the latest blockbusters, TV shows and albums.”

“We distilled the most critical elements of our Bluebox Ai IFE platform into a simple design that someone with sight loss can easily and consistently navigate, enriching this with additional background functionality,” added James Macrae, CTO, Bluebox Aviation Systems and contributor to the IFE Accessibility Working Group (ACCESSWG) of APEX. “For example, rather than using a traditional screen reader function to read out on-screen text, information like film synopses are read out after a single tap of the film title. By putting these in the background, we kept the interface uncluttered and simple to navigate, but still providing information to help the passenger choose their selection.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleEmirates pioneers 3D printing for cabin components
Next Article Accessible IFE for passengers with sight loss
Adam Gavine
  • X (Twitter)

Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards

Related Posts

Aircraft Seating

Air New Zealand unveils its redesigned retrofit Boeing 787-9 cabins

May 8, 20254 Mins Read
Airline News

Sky Leasing acquires JetBlue Ventures

May 8, 20252 Mins Read
Aircraft Seating

China Southern Airlines signs deal for Recaro R3 economy seats

May 8, 20251 Min Read
Latest Posts

How dominant will Starlink become in the IFC market?

May 8, 2025

Aircraft orders increased 73% in the first quarter of 2025

May 8, 2025

Air New Zealand unveils its redesigned retrofit Boeing 787-9 cabins

May 8, 2025
Supplier Spotlights
Our Social Channels
  • YouTube
  • LinkedIn
Getting in Touch
  • Subscribe to Magazine
  • Meet The Editors
  • Contact Us
  • Media Pack
Related Topics
  • Aerospace Testing
  • Business Airport
  • Business Jet Interiors
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Wednesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.