Aircraft Interiors International
  • News
    • Aircraft Safety
    • Aircraft Seating
    • Airline News
    • Airframer News
    • Cabin Design
    • Catering & Onboard Retail
    • Galleys & Monuments
    • Industry News
    • Inflight Amenities
    • Inflight Connectivity
    • In-flight Entertainment
    • Materials. Trim & Finish
    • MRO
    • Passenger Experience
    • Passenger Health & Safety
    • Sustainability
  • Features
  • Online Magazines
    • March 2025
    • Design Showcase 2025
    • November 2024
    • March 2024
    • November 2023
    • Aug/Sep 2023
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube X (Twitter)
LinkedIn YouTube
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Aircraft Interiors International
  • News
      • Aircraft Safety
      • Aircraft Seating
      • Airline News
      • Airframer News
      • Cabin Design
      • Catering & Onboard Retail
      • Galleys & Monuments
      • Industry News
      • Inflight Amenities
      • Inflight Connectivity
      • In-flight Entertainment
      • Materials. Trim & Finish
      • MRO
      • Passenger Experience
      • Passenger Health & Safety
      • Sustainability
  • Features
  • Online Magazines
    1. March 2025
    2. Design Showcase 2025
    3. November 2024
    4. September 2024
    5. May 2024
    6. March 2024
    7. Design Showcase 2024
    8. Archive Issues
    9. Subscribe Free!
    Featured
    March 6, 2025

    The March 2025 issue of Aircraft Interiors International is out!

    Accessibility By Web Team
    Recent

    The March 2025 issue of Aircraft Interiors International is out!

    March 6, 2025

    The 2025 Aircraft Interiors International Showcase issue is out!

    January 13, 2025

    The November 2024 issue of Aircraft Interiors International is out!

    November 13, 2024
  • Opinion
  • Videos
  • Podcast
  • Images
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
  • Events
LinkedIn YouTube
Aircraft Interiors International
Passenger Experience

Delta unveils Parallel Reality screen at CES

Opinion WritersBy Opinion WritersJanuary 8, 20203 Mins Read
Share LinkedIn Twitter Facebook Email
Photo: Tom Stone

Delta CEO Ed Bastian astounded CES during his keynote speech at the opening of CES in Las Vegas by announcing a brand new technology that could completely transform passenger experiences in airports around the world – Parallel Reality.

The screen is capable of not only detecting who is looking at it and tailoring the information it displays to that person accordingly, but also simultaneously detecting multiple other viewers and displaying different information to them at the same time.

Therefore, in an airport environment, one passenger will be able to see only information about their flight on large screens, even at a distance, while another passenger can be looking at the same screen at the same time and see only information about their flight.

“Parallel Reality is being developed right now by a team of talented intrapreneurs at a startup called Misapplied Sciences and Delta has invested funds, time, and our own brainpower into bringing this idea to life in airports and beyond,” Bastain told the packed ballroom at the Venetian hotel.

Joining him onstage, Albert Ng, CEO of Misapplied Sciences explained a bit more: “We have display technologies that work for crowds ranging from tens of people up to thousands of people, all looking at the same display at the same time, and each seeing unique content.”

The technology works by recognising body shapes in front of it, matching these to known passengers checked in and then using advanced processing to change each pixel in a display to project in one direction.

“It is actually one of the most sophisticated display technologies in the world, involving many underlying innovations,” continued Ng. “These innovations range from inventing new processor architectures, to developing new computer vision algorithms, to pioneering new optical manufacturing process. These interdisciplinary innovations create engaging personalised Parallel Reality experiences.”

The first-ever screen to be seen outside the lab is being demonstrated at CES this week (January 7-10) and Delta believes commercial rollout is not far away.

“This is not a technology that’s going to take 20 years to bring it to life,” said Bastain. “We are excited to announce that Delta and Misapplied Sciences’ first-ever commercial application will take place this summer in Detroit. This is a great example of how we are combining Delta’s strength and scale with the innovation of startups to advance the future of travel.”

Bastain used the keynote to highlight a wealth of other innovations that Delta is currently planning, including turning its app into a ‘digital concierge’ that will enable customers to watch in-flight entertainment on their phones as soon as they are checked in; get baggage picked up from their home and delivered to their destination while tracking it in real time; and use biometrics to make the entire airport experience almost seamless.

Bastain also reinforced Delta’s commitment to reducing carbon emissions through measures such as carbon offsetting, biofuels and more efficient aircraft – this final point is currently being enhanced by reducing the weight of seat-back IFE systems by making them completely wireless.

Share. Twitter LinkedIn Facebook Email
Previous ArticleDelta reveals exciting plans for the future travel experience
Next Article The importance of haptic quality
Opinion Writers

Related Posts

Airline News

Delta brings in new Missoni luxury amenities for Delta One

May 23, 20253 Mins Read
Airline News

A preview of United’s all-new ‘Elevated’ B787-9 interior

May 14, 20251 Min Read
Aircraft Seating

United reveals its ‘Elevated’ premium Boeing 787-9 interiors

May 14, 20256 Mins Read
Latest Posts

Encore signs exclusive esports IFE distribution deal with Blast

May 23, 2025

Royal Air Maroc brings in scalable IFE upgrades

May 23, 2025

Luxair selects Recaro R2 SFE economy seat

May 23, 2025
Supplier Spotlights
Our Social Channels
  • YouTube
  • LinkedIn
Getting in Touch
  • Subscribe to Magazine
  • Meet The Editors
  • Contact Us
  • Media Pack
Related Topics
  • Aerospace Testing
  • Business Airport
  • Business Jet Interiors
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Wednesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.