El Al installs multi-media art at Newark lounge

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Israeli carrier El Al has introduced a new pre-flight experience at ‘Art & Lounge’, the newest lounge at New York’s Newark Liberty International Airport. Located on the gate level of Terminal B, nearby the El Al check-in counters and next to duty free, the lounge now serves as a setting for changing exhibitions of contemporary Israeli art and video art.

The design of the 90-capacity lounge was created in conjunction with Luxury Lounges Ltd, which also curates the space with design and art installations offering a mixture of media. During March 2014, the curated art installation – called Window Seat – was created by Israeli artists, and is meant to give expression to airport movement and vitality. The video art is displayed on several flat-screen TVs of different dimensions.

When they are not consuming culture, guests can also enjoy Kosher refreshments, a buffet selection of fruits, a vegetable salad bar, cheese, breads, as well as sweet and salty baked goods. A “health corner” has granola, dried fruit, yogurt and silan (dates and honey). The menu was designed by Israeli food expert Shmulik Markus, CEO of Restotel, a culinary consulting firm in Israel that specialises in the hospitality industry. Markus created the menu specifically catering to the needs of a pre-boarding passenger to ensure a comfortable flight.

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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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