United Airlines is introducing new, co-branded amenity kits in its premium long-haul cabins, designed by Away, a global travel luggage and lifestyle brand, and enabled by Buzz, an Australia-based amenities specialist. The kits are inspired by Away’s range of suitcases and accessories, with three versions on offer, each containing custom travel essentials and a range of Sunday Riley cruelty-free skincare products. The collaboration is the first time Away has partnered with a commercial airline.
The three kits, all of which can be reused on future journeys, comprise a hard case version, a sports pouch and a zip case. The ‘Hard Pod’ is for travellers flying in United Polaris business class on long-haul international flights, with a sturdy shell and interior elastic band to help keep belongings organised. The sports pouch is for travellers flying in United Premium Plus on long-haul international flights, made of a soft, protective material you can keep belongings organised. The zip case, for travellers flying in United Business on premium transcontinental flights, is a water-resistant kit that is ideal for storing liquids and moving quickly through airport security lines.
“As travel demand continues to rise to unprecedented levels, travellers are seeking comfort and quality now more than ever when they fly – that’s why we chose to partner with Away,” said Luc Bondar, United’s VP of marketing and loyalty and president of MileagePlus. “Away’s mutual commitment to making travel more seamless, elevated and modern design aesthetic is in perfect harmony with United’s brand, and we’re thrilled to have the opportunity to be the only airline to provide this unique offering to our customers.”
What’s in the kits?
In addition to co-branded personal care essentials like earbuds, an eye mask, and a dental kit, the Away amenity kits will include United’s In-Flight Remedy skincare products from Sunday Riley, custom-developed for the long-haul flight conditions. The amenity kits include a variety of Sunday Riley products, from face creams and cleansing cloths, to hand creams and lip balms, all formulated with hydration in mind.
