43% of pax fear flying: IFE could hold an answer

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Immersive IFE developer, SkyLights, is adding relaxation videos from air wellness company Mataki Group to its Allosky VR IFE catalog, with the aim of easing passengers’ fears of flying. The videos are aimed to address the anxieties of the 43% of passengers identified as feeling either ‘quite’ or ‘very’ worried about flying, as recorded by a UK survey. In the videos, Mathieu Leroy, an aircraft pilot and flight-phobia expert, draws on human factor and neuroscience techniques to put passengers at ease during their flight and educate them about flying, turbulence and flight safety.

Leroy, Mataki Group founder, has been an Airbus A320s and Boeing 777 pilot for Air France for 13 years, while also contributing to its Stress-Less-Flying center as a human factor’s expert and holding seminars to help passengers overcome their fear of flying. In founding Mataki Group, he aims to enhance passenger wellness and help airlines attract the estimated 500 million people that refuse to fly as a result of their phobia.

“The conscious brain processes around seven pieces of information every second, the majority of which comes from visual stimuli, with audio coming in a close second. Thanks to the immersive environment created by SkyLights’ Allosky headset coupled with noise-canceling headphones we have the fantastic opportunity to leverage all of this sensory input to diffuse flight anxieties in a highly effective way.”, said Leroy.

“Leveraging the immersive capacity of the Allosky headset to help passengers escape the cabin and relieve their flight phobia makes all the sense in the world. Mataki Group’s content will improve the flying experience for so many people and we are delighted to make it part of our new air wellness category,” added David Dicko, SkyLights CEO.

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Alasdair joined the team in 2015 and works across a number of titles and websites for UKi Media & Events. He has been a journalist for 10 years, covering everything from travel and technology to sport and entertainment, and brings a wealth of experience, and pedantry, to the team. Away from the office, he is a celebrated snood connoisseur, determined to cycle no matter what the weather decides to hurl from the sky, and driven by a quest to find the very finest, and more importantly the next, slice of cheesecake.

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