Enjoy PriestmanGoode’s Pure Skies in VR


London-based design consultancy, PriestmanGoode, has developed a VR experience of Pure Skies, its concept for the future of post-Covid aircraft interiors.

Launched at the VR/AR Global Summit in San Francisco on 2 October, the VR experience brings to life the Pure Skies Room, PriestmanGoode’s vision for the future of business class. The VR experience has been created by PriestmanGoode’s team of visualisers and CGI experts. The experience is intended to aid the design studio in its conversations with suppliers and airlines about the future of transport.

Rob Walsh, head of visualisation at PriestmanGoode stated, “Using VR allows our team to showcase every inch of our designs to our clients from an early stage in the design process. It’s a great tool to engage with stakeholders during the development phase”.

The Pure Skies concept was created as a potential roadmap towards future growth and passenger satisfaction in the aviation industry.

Daniel MacInnes, design director at PriestmanGoode said, “The interest we’ve had in our Pure Skies concept has surpassed what we could’ve imagined. It’s clear that there is great appetite for solutions that will help the travel industry recover. We created this VR experience to facilitate discussions with partners and innovators. While normally we’d be able to meet our clients and suppliers around the world to develop these concepts, the current situation has meant we had to find a creative solution to collaborate remotely. This new VR experience will allow us to do that.”

Walsh added, “We’ve seen an increase in clients requesting VR as part of the promotional and advertising content we produce for them, but now there’s also growing interest in using it as part of the design process. VR offers us a collaborative tool that allows us to reach our designs quicker. Real-time adjustments reduce the cost and time for physical mock-ups, allowing us to drive value into the design process.”

PriestmanGoode’s visualisation team is closely integrated with the design team, allowing them to create hyper-realistic environments quickly. The team produces everything from renders and wireframes during the design process, to immersive content such as 360 apps, CGI and VR experiences for promotional and stakeholder engagements.

“VR allows us to ensure that all stakeholders in a project are clear about the design intent and can problem-solve more effectively,” explained Walsh.

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About Author


Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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