Is Icelandair’s IFE ahead of its time?

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Icelandair has developed an unusual and immersive IFE experience. No VR headsets are required: instead for its debut, ‘Ahead of Time’, a three-act immersive performance, took place on an 11-hour flight from Heathrow to JFK via Iceland starring real actors and a cast of cabin crew to promote the airline’s stopover service

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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