Is Icelandair’s IFE ahead of its time?

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Icelandair has developed an unusual and immersive IFE experience. No VR headsets are required: instead for its debut, ‘Ahead of Time’, a three-act immersive performance, took place on an 11-hour flight from Heathrow to JFK via Iceland starring real actors and a cast of cabin crew to promote the airline’s stopover service

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