Icelandair has developed an unusual and immersive IFE experience. No VR headsets are required: instead for its debut, ‘Ahead of Time’, a three-act immersive performance, took place on an 11-hour flight from Heathrow to JFK via Iceland starring real actors and a cast of cabin crew to promote the airline’s stopover service
Is Icelandair’s IFE ahead of its time?
By Adam Gavine
Adam Gavine
Adam loves air travel, and since taking on the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the growth of the brand platform, and sits on various panels, including the Crystal Cabin Awards
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