Rediscover Thailand’s smiles


The Tourism Authority of Thailand (TAT) has launched a video to cheer up Thai people during the Covid-19 pandemic. Through the video, TAT praises the generosity that Thais are extending to one another – a value that it is the key to getting through such tough situations, and that all will bring people together once again.

*Below is the English subtitles.

Thailand, the land of smiles

The land of omnipresent liveliness with a sincerest smile

Who would have thought that Thailand’s world-famous smiles would disappear, covered and hidden under medical masks?

Covid-19 is having a great impact

It came from afar and slowly it moved closer and closer until it finally reached us

Of course, this is not the first time that we have had a crisis

And there were times when we did not know if we could overcome them

But during those times, we have always understood that “generosity” is the key to getting through such dire situations

We will make it together once again

By helping each other

By being generous to each other

By sacrificing and putting other people before ourselves

Even though today is a rainy day and the sky is so dark

But we know it is the rain that makes life blossom

Just like this Covid-19 monsoon makes us realise that the generosity of the Thai people will always blossom

And this generosity will build and encourage us, the Thai people, to continue fighting this Covid-19 crisis until we overcome it

Soon… we will take off these masks and smile at each other again, just like the old days

And the whole world will be bright again

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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