HNA and PriestmanGoode have been collaborating for two years to bring to life an enhanced passenger experience and holistic brand vision.
The new Dream Feather concept, which is being rolled out across the entire HNA brand journey, is inspired by the richness of Chinese culture and the airline’s distinct brand elements. The Garuda bird from Hindu mythology was the starting point for the design, as it references both the brand and the idea of flight. The shape of a feather has a beautiful, flowing movement within it, and can be abstracted to create simplified shapes that the design teams have applied to every element of the cabin, as well as throughout the ground services. These distinct brand elements have been combined with tones of gold and red, which are emblematic of Chinese culture.