The design story behind HNA’s Dream Feather concept

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HNA and PriestmanGoode have been collaborating for two years to bring to life an enhanced passenger experience and holistic brand vision.

The new Dream Feather concept, which is being rolled out across the entire HNA brand journey, is inspired by the richness of Chinese culture and the airline’s distinct brand elements. The Garuda bird from Hindu mythology was the starting point for the design, as it references both the brand and the idea of flight. The shape of a feather has a beautiful, flowing movement within it, and can be abstracted to create simplified shapes that the design teams have applied to every element of the cabin, as well as throughout the ground services. These distinct brand elements have been combined with tones of gold and red, which are emblematic of Chinese culture.

You can also view a gallery of the cabin scheme HERE

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About Author

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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