British Airways has launched its new onboard safety video, which has a touch of British wit, playing on the British obsession with the weather and fish & chips, while also celebrating the things which make Britain unique.
In addition to several airline employees, the video features members of the public and well-known entertainers. The five minute safety video will feature on British Airways’ long-haul aircraft from 1st May.
“We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique,” said Calum Laming, British Airways’ chief customer officer.
“That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people – from fishermen and chip shop workers, to friends hanging out, as well as some well-known faces who help put Britain on the stage. So, seats in the take-off position and we hope you really enjoy our new safety video.”
British Airways engineer, Carl Carpenter, who appears in the video, commented, “My day-to-day role involves making sure our aircraft are safe for our customers, so to feature in the safety video itself is quite surreal.” Carl appears alongside celebrities including Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, chef Tom Kerridge, and British Airways’ new uniform designer, Ozwald Boateng.
Later this year, a second version of the safety video will be released, featuring the airline’s employees in their new uniform.